Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched
Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, knows thing or two about online dating sites. Lumen could be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals rather mail order wives than the typical more youthful end regarding the age spectrum – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in united states and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million within the application.
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All people are required to upload a selfie within the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the changing times and problems with online dating sites.
Dating apps are wide ranging. Any brand new software that is attempting to scale requirements a unique style of strategy and Argouges is attempting new stuff ; “we have been testing plenty of various marketing techniques, employing a mixture of online and offline, with a give attention to offline because we should fulfill our individual base and build a dialogue up using them. As an example, this month I will be going to a variety of sporting, musical and social activities that are matching with this brand name eyesight and demographics.” Time will tell if this bears better fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to utilize.
The biggest concern, the thing that makes Lumen much better than competitors? Just what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen makes use of AI and should have at the least three pictures for a profile. Hardly a groundbreaking brand brand new twist or unique UI but a fascinating development. The +50 market is not likely to require as much great features to keep their attention. When around 40% of most marriages result in divorce or separation into the UK and United States, Lumen may well not should do certainly not occur and become for the underserved market. Apps have inked a complete great deal less and seen success.
Argouges and also the group do not have every thing prepared and so are prepared to ask plenty of concerns given that application rolls away.
Andreev would like to discover; “Do individuals over 50 want up to now over 50 only? Will be the over-50s ready for the software just solution? Are over-50s as simple to locate as millennials online? Will we manage to have an age good impact on culture? They are the concerns we are asking into the coming months.”
Lumen is targeted on a rich demographic and something that will require a unique group of solutions so that it is going to be interesting to see whom ultimately advertises or lovers aided by the software. Besides marketing, the information that the software will create should be interesting to many organizations for a wide range. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that software scales since the united team plan.
Lumen is present now on iOS and Android os in britain only but may be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
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