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Welcome to Open Secret

Food brings us together. You learn a lot about someone when you share a meal with them.


Our childhood is filled with memories of the family sharing lunch, dad sneaking you an ice cream, mom making you your favorite dish. Today, our equation with food has changed. Given the busy schedule, convenient junk options have entered our lives and so is the guilt along with that.
On the other hand, the overload of information has made food confusing and functional.

We are here to change that. Food is a medium to connect with each other, to create everlasting memories. We want to bring back the joy of eating with a product that’s a balance of with indulgence and goodness – an ethos that extends to life too. This is what guides Open Secret’s core belief. We want to create a better, kinder, and more balanced world, one unjunked snack at a time.

So what makes Open Secret special? 

Open Secret #1: Moms know best

We firmly believe that no one knows better than a mom what is best for her family. So, we do not hide anything or claim to share secrets that Moms don’t already know – we just understand the overload of information and opinions all around us. At Open Secret, we firmly believe that YOU – the mom knows best and we are just enablers in that journey of doing the right thing for yourself and your loved ones. 

Open Secret #2: What you see is what you get – no secrets!

Brands can often be preachy and try to teach you new tricks. But, at Open Secret, we aim to create a brand that is authentic and based on the simple tenet- never hide anything from our customers. With us, what you see is what you get – we literally deliver nutty cookies where you can SEE nuts make up half the product – there’s no mysterious ingredients or fillers here! We unjunk everything that your family loves to eat! You hate maida, so we got rid of it and filled every cookie with nuts instead! 

Open Secret #3: We are bringing the magic back

There is  a certain magic in sharing food – it is so integral to our social rituals, celebrations and a vehicle on which we build memories. These days, food has become either too much about the short term feel good junk or extra-healthy food that no one enjoys! That’s where we come in, bringing that magical feeling back, we want to honour the role food has in building connections through joy and delight. Hence, we have created a product that is nutritious and brings a smile to every family member’s face!

As a kid, my mother would leave notes full of love and encouragement in my tiffin box. That memory has driven me to include a special spot to write your loved ones a handwritten note, an inspiration from my own childhood. So you keep making and sharing memories with Open Secret.

We are just getting started – and we want “YOU” to be a part of the narrative, as you are at the centre of everything we do. 

Food brings us together. You learn a lot about someone when you share a meal with them.


Our childhood is filled with memories of the family sharing lunch, dad sneaking you an ice cream, mom making you your favorite dish. Today, our equation with food has changed. Given the busy schedule, convenient junk options have entered our lives and so is the guilt along with that.
On the other hand, the overload of information has made food confusing and functional.

We are here to change that. Food is a medium to connect with each other, to create everlasting memories. We want to bring back the joy of eating with a product that’s a balance of indulgence and goodness – an ethos that extends to life too. This is what guides Open Secret’s core belief. We want to create a better, kinder, and more balanced world, one unjunked snack at a time.

So what makes Open Secret special? 

Open Secret #1: Moms know best

We firmly believe that no one knows better than a mom what is best for her family. So, we do not hide anything or claim to share secrets that Moms don’t already know – we just understand the overload of information and opinions all around us. At Open Secret, we firmly believe that YOU – the mom knows best and we are just enablers in that journey of doing the right thing for yourself and your loved ones. 

Open Secret #2: What you see is what you get – no secrets!

Brands can often be preachy and try to teach you new tricks. But, at Open Secret, we aim to create a brand that is authentic and based on the simple tenet- never hide anything from our customers. With us, what you see is what you get – we literally deliver nutty cookies where you can SEE nuts make up half the product – there’s no mysterious ingredients or fillers here! We unjunk everything that your family loves to eat! You hate maida, so we got rid of it and filled every cookie with nuts instead! 

Open Secret #3: We are bringing the magic back

There is  a certain magic in sharing food – it is so integral to our social rituals, celebrations and a vehicle on which we build memories. These days, food has become either too much about the short term feel good junk or extra-healthy food that no one enjoys! That’s where we come in, bringing that magical feeling back, we want to honour the role food has in building connections through joy and delight. Hence, we have created a product that is nutritious and brings a smile to every family member’s face!

As a kid, my mother would leave notes full of love and encouragement in my tiffin box. That memory has driven me to include a special spot to write your loved ones a handwritten note, an inspiration from my own childhood. So you keep making and sharing memories with Open Secret.

We are just getting started – and we want “YOU” to be a part of the narrative, as you are at the centre of everything we do. 

Comments

  • Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.

    July 29, 2020
    reply

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