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      The Story of Open Secret

      Every entrepreneurial journey starts with a desire to make a meaningful impact. The impact that we are looking to create at Open Secret is something that is very close to my heart, and one that takes me back to my childhood experiences. 

      Every entrepreneurial journey starts with a desire to make a meaningful impact. The impact that we are looking to create at Open Secret is something that is very close to my heart, and one that takes me back to my childhood experiences. 

      Never Settle

      I grew up in a small town in Rajasthan. I was fortunate to have a mother who taught me the importance of education in a society where the best-in-class education was mostly reserved only for sons. Her determination inspired me to go pursue my dreams. It was this burning desire that made the journey from that small town to IIT Bombay to Harvard Business School (HBS) possible. Throughout this journey, as I worked across different continents with P&G and General Mills, I grew and cultivated my dreams by working on brands and discovering how they can touch and improve the lives of millions of consumers.

      Passion to purpose

      When graduating from Harvard Business School, you are asked this question: “What is it you plan to do with your one wild and precious life?” My answer was clear – it was my turn to create a meaningful difference in the world. With that mission, I decided to come back to India to create a local household brand from scratch. As I further explored the snacking landscape, I discovered the lack of nutritional options available for families, especially in a country like India. On a personal level, I heard my sister-in-law complain about the lack of healthy yet convenient options for my niece. This reminded me of the same struggles that my working mother experienced with us. As I dug deeper, I discovered that India was found to have one of the most unhealthy packaged food industries in the world. As soon as I identified this gap, I knew that this is where I wanted to make an impact, and I quit my job to work towards making every Indian family eat better.

      Open Secret was born

      As I started on this journey, I wanted to bring in like minded people that were passionate about our mission. I was fortunate to have Udit, whom I had previously known for 10 years, as my partner on this journey. We are also privileged to have mentors in the form of investors, including Vijay Shekhar Sharma, Avnish Bajaj, Sanjot Malhi, Kunal Bahl, Rohit Bansal and Vivek Gambhir.

      Never Settle

      I grew up in a small town in Rajasthan. I was fortunate to have a mother who taught me the importance of education in a society where the best-in-class education was mostly reserved only for sons. Her determination inspired me to go pursue my dreams. It was this burning desire that made the journey from that small town to IIT Bombay to Harvard Business School (HBS) possible. Throughout this journey, as I worked across different continents with P&G and General Mills, I grew and cultivated my dreams by working on brands and discovering how they can touch and improve the lives of millions of consumers.

      Passion to purpose

      When graduating from Harvard Business School, you are asked this question: “What is it you plan to do with your one wild and precious life?” My answer was clear – it was my turn to create a meaningful difference in the world. With that mission, I decided to come back to India to create a local household brand from scratch. As I further explored the snacking landscape, I discovered the lack of nutritional options available for families, especially in a country like India. On a personal level, I heard my sister-in-law complain about the lack of healthy yet convenient options for my niece. This reminded me of the same struggles that my working mother experienced with us. As I dug deeper, I discovered that India was found to have one of the most unhealthy packaged food industries in the world. As soon as I identified this gap, I knew that this is where I wanted to make an impact, and I quit my job to work towards making every Indian family eat better.

      Open Secret was born

      As I started on this journey, I wanted to bring in like minded people that were passionate about our mission. I was fortunate to have Udit, whom I had previously known for 10 years, as my partner on this journey. We are also privileged to have mentors in the form of investors, including Vijay Shekhar Sharma, Avnish Bajaj, Sanjot Malhi, Kunal Bahl, Rohit Bansal and Vivek Gambhir.

      Open Secret team

      Open Secret team

      When creating Open Secret, the aim seemed simple but the true nature of the challenge has kept us honest and humble. Our philosophy – to make you the centre of our brand and make you a part of the narrative is at the heart of our brand. 

       

      It has been 7 months since we launched and we are growing rapidly with a group of highly passionate individuals with the ideal combination of expertise who are committed to create a dent in the snacking space. Purpose reflects in everything that we do – from focusing on a culture of empathy and care at work to ensuring that we are doing our bit in empowering women, who comprise more that 50% of our labor force. We are on a mission to make every Indian family eat better and we are not going to settle until we get there.

      When creating Open Secret, the aim seemed simple but the true nature of the challenge has kept us honest and humble. Our philosophy – to make you the centre of our brand and make you a part of the narrative is at the heart of our brand. 

      It has been 7 months since we launched and we are growing rapidly with a group of highly passionate individuals with the ideal combination of expertise who are committed to create a dent in the snacking space. Purpose reflects in everything that we do – from focusing on a culture of empathy and care at work to ensuring that we are doing our bit in empowering women, who comprise more that 50% of our labor force. We are on a mission to make every Indian family eat better and we are not going to settle until we get there.

      Comments

      • Rajlaxmi

        60+ age mein healthy snacks market mein select karna kafi difficult tha, but Open Secret ne meri problem solve kar di.ab mein 2 open secret cookies khati hoon bina kisi darr ke.thanks open secret.

        June 28, 2020
        reply
      • Tanya

        Healthy Snacking is now getting more popular day by day.Many companies are focusing on healthy snacking but mostly they cater to gym going youth.With Open Secret now in Market which is focusing on Kids Section.It will inculcate the habit of healthy lifestyle and healthy snacking in a age where it is easier for them to adapt to good habits.
        More Power to Ahana Ma’am who started with this thought process and cheers to Open Secret✌️

        July 5, 2020
        reply
      • Astrid Perez

        Powerful and inspiring story. The impact (and their decisions) our parents have on us will dictate much of our future. Your mom bet on you and you capitalize on it. Adding value to your country by delivering healthy snacks and giving women work opportunities it’s the beginning of a long espectacular journey. Keep it up Ahana. You are amazing!

        July 5, 2020
        reply
      • P Vidhyasagar Arya

        Good to know. All the best! Is this available in the southern part of India?

        July 8, 2020
        reply
      • Swati

        Lovely journey, feel so happy when young minds think about giving back to the society. I was never attracted to buying ready, healthy options for food, cause I always thought they were not tasty & frankly not as healthy as they promoted them to be. Then I was gifted Open Secrets by my son & Woooow am totally hooked onto it, specially for the sweet tooth that I have, it’s just the right amount of sweetness with the perfect amount of nuts(which is my weakness too).

        July 9, 2020
        reply

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